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Digital Marketing · Meta Ads & Google Ads

Marketing Measured in Rands, Not Clicks

We run your Facebook, Instagram and Google ads with one goal: more money coming in than going out. You get a dedicated ad manager you can talk to, hands-on work on your ads every day, and reports that show leads and sales, not just clicks.

See Client Results

No obligation. Your ad accounts always stay in your name.

300+ Businesses Grown
Quentin Rebb presenting a client marketing plan to the X3WEB team
The X3WEB team in the office
Quentin Rebb, founder of X3WEB
Why X3WEB

Why Choose X3WEB to Do Your Marketing?

Plenty of agencies can switch on an ad. Very few stay close enough to your business to make it pay. Here's what you get with us.

  • Your ad manager talks to you

    You deal directly with the person running your ads: Monique on Meta, Lourens on Google. No call centre and no middleman, so you never explain your business three times. You get a close working relationship with someone who knows your numbers.

  • We're on your ads every day

    Daily checks, daily follow-ups, daily work done. We watch your budget, your leads and your ads every working day and fix what needs fixing the same day, not at the end of the month.

  • We don't just do ads. We do marketing.

    Before we place a single ad, we do the research: your competitors, the ads they're running, your past ads, the keywords your customers search and the offers that make them act. Then we build what will work best for your business.

  • Results, not reports

    Our goal isn't to show you clicks and views. It's to show you how much money you made against how much you spent. Every report starts with leads, sales and cost per result, so you always know whether your marketing is paying for itself.

Meet your ad managers

Book a Strategy Call
Meta Ads Packages

Choose Your Meta Ads Package

Monthly management fees are shown with each package. Ad spend is separate and paid directly to Meta. Daily hands-on work is part of our managed packages.

DIY Management

Meta Ads Minimal Setup Package

We professionally set up your Meta advertising foundation, tracking, campaign structure, targeting, and initial advertising creatives. Once the setup is complete, you manage the campaigns and advertising budget yourself.

R7,930 once-off excl. VAT
  • Professional Meta advertising setup
  • Meta Business Portfolio setup or configuration
  • Meta Business Manager setup
  • Facebook Page connection
  • Instagram business account connection
  • Meta Ad Account setup or configuration
  • Advertising account access configuration
  • Meta campaign setup
  • Professional campaign structure
  • Campaign objective selection
+72 more included
  • Lead-generation campaign setup
  • Website-traffic campaign setup where appropriate
  • Sales or conversion campaign setup where appropriate
  • WhatsApp campaign setup where appropriate
  • Campaign budget configuration
  • Ad-set setup
  • Advertisement setup
  • Geographic location targeting
  • Age targeting
  • Gender targeting where appropriate
  • Interest targeting
  • Behaviour targeting where available
  • Detailed audience targeting
  • Custom audience setup where applicable
  • Website visitor audience setup
  • Facebook engagement audience setup
  • Instagram engagement audience setup
  • Video viewer audience setup
  • Customer-list audience setup where supplied
  • Lookalike audience setup where sufficient data is available
  • Audience exclusions where required
  • Advertising placement setup
  • Facebook Feed placement setup
  • Instagram Feed placement setup
  • Facebook Stories placement setup
  • Instagram Stories placement setup
  • Facebook Reels placement setup
  • Instagram Reels placement setup
  • Mobile advertising optimisation
  • Meta Pixel setup or configuration
  • Meta Dataset setup
  • Meta Events Manager integration
  • Meta Pixel installation on the website
  • Page-view event setup
  • Lead-event setup
  • Contact-event setup
  • Form-submission tracking
  • WhatsApp-click tracking where supported
  • Telephone-click tracking where supported
  • Purchase-event setup where applicable
  • Add-to-cart event setup where applicable
  • Checkout-event setup where applicable
  • Event testing and verification
  • Domain verification assistance
  • Aggregated Event Measurement configuration where required
  • Conversion-event prioritisation where required
  • One initial video advertising creative
  • One initial static image advertising creative
  • Video creative editing
  • Static creative design
  • Advertising copywriting
  • Primary advertising text
  • Advertising headline
  • Advertising description
  • Call-to-action selection
  • Creative formatting for Meta placements
  • Campaign naming structure
  • Tracking-link configuration where required
  • Initial campaign quality check
  • Initial tracking quality check
  • Campaign publishing assistance
  • Basic campaign-management guidance
  • Basic Meta Ads dashboard education
  • Instructions for monitoring campaign performance
  • Instructions for adjusting campaign budgets
  • Instructions for pausing and activating advertisements
  • Initial campaign handover
  • Advertising budget paid directly to Meta by the client
  • Ongoing campaign management not included
  • Monthly optimisation not included
  • Monthly creative production not included
  • Monthly reporting not included
Most Popular
Managed Monthly

Meta Ads Business Standard Package

We professionally set up and manage your Meta advertising campaigns every month. Designed for businesses that need consistent campaign monitoring, optimisation, creative testing, lead generation, and clear monthly reporting.

R9,930 per month excl. VAT
  • Professional monthly Meta advertising management
  • Meta Business Portfolio setup or configuration
  • Meta Business Manager setup
  • Facebook Page connection
  • Instagram business account connection
  • Meta Ad Account setup or configuration
  • Meta campaign setup
  • Professional campaign structure
  • Monthly campaign management
  • Monthly campaign optimisation
+112 more included
  • Campaign objective selection
  • Lead-generation campaign setup
  • Website-traffic campaign setup where appropriate
  • Sales or conversion campaign setup where appropriate
  • WhatsApp campaign setup where appropriate
  • Retargeting campaign setup where appropriate
  • Campaign budget configuration
  • Monthly budget-allocation management
  • Campaign budget recommendations
  • Ad-set setup and management
  • Advertisement setup and management
  • Geographic location targeting
  • Age targeting
  • Gender targeting where appropriate
  • Interest targeting
  • Behaviour targeting where available
  • Detailed audience targeting
  • Custom audience setup
  • Website visitor audience setup
  • Facebook engagement audience setup
  • Instagram engagement audience setup
  • Video viewer audience setup
  • Customer-list audience setup where supplied
  • Lookalike audience setup where sufficient data is available
  • Retargeting audience setup
  • Audience exclusions
  • Audience testing
  • Audience-performance analysis
  • Advertising placement setup
  • Facebook Feed placement setup
  • Instagram Feed placement setup
  • Facebook Stories placement setup
  • Instagram Stories placement setup
  • Facebook Reels placement setup
  • Instagram Reels placement setup
  • Mobile advertising optimisation
  • Placement-performance analysis
  • Meta Pixel setup or configuration
  • Meta Dataset setup
  • Meta Events Manager integration
  • Meta Pixel installation on the website
  • Page-view event setup
  • Lead-event setup
  • Contact-event setup
  • Form-submission tracking
  • WhatsApp-click tracking where supported
  • Telephone-click tracking where supported
  • Purchase-event setup where applicable
  • Add-to-cart event setup where applicable
  • Checkout-event setup where applicable
  • Event testing and verification
  • Domain verification assistance
  • Aggregated Event Measurement configuration where required
  • Conversion-event prioritisation where required
  • Tracking quality checks
  • Monthly tracking checks
  • Video creative production
  • Static image creative production
  • Video creative testing
  • Image creative testing
  • Advertising copywriting
  • Multiple primary advertising text variations
  • Multiple advertising headline variations
  • Advertising description variations
  • Call-to-action testing
  • Creative formatting for Meta placements
  • Creative resizing for feeds, stories, and reels
  • Existing client content adapted for advertising
  • New campaign creative development
  • Creative-performance analysis
  • Underperforming creative replacement
  • Advertisement variation testing
  • A/B testing where appropriate
  • Campaign naming structure
  • Tracking-link configuration where required
  • Campaign publishing
  • Active campaign monitoring
  • Lead-cost monitoring
  • Cost-per-click monitoring
  • Click-through-rate monitoring
  • Conversion-rate monitoring where available
  • Frequency monitoring
  • Reach and impression monitoring
  • Campaign-delivery monitoring
  • Budget-spend monitoring
  • Advertisement-relevance monitoring
  • Underperforming advertisement adjustments
  • Underperforming audience adjustments
  • Budget reallocation between campaigns
  • Campaign scaling where performance supports it
  • Campaign pausing where required
  • Campaign duplication where required
  • Ongoing campaign improvements
  • Lead-form setup where required
  • Custom lead-form questions where required
  • Lead-form privacy-policy connection
  • Lead-form thank-you screen
  • Lead-notification setup
  • Website landing-page recommendations
  • Conversion-improvement recommendations
  • Monthly campaign reporting
  • Monthly performance summary
  • Campaign-spend reporting
  • Lead and conversion reporting
  • Creative-performance reporting
  • Audience-performance reporting
  • Explanation of improvements made
  • Explanation of planned next steps
  • Monthly account review
  • Advertising budget paid directly to Meta by the client
  • Professional photography not included
  • On-site monthly content shoot not included
Content and Full Management

Meta Ads Business Professional Package

A complete monthly Meta advertising solution that includes professional campaign management, ongoing optimisation, advanced audience and creative testing, and a professional on-site content-creation session every month.

R14,930 per month excl. VAT
  • Professional monthly Meta advertising management
  • Meta Business Portfolio setup or configuration
  • Meta Business Manager setup
  • Meta campaign setup and monthly management
  • Monthly campaign optimisation
  • Professional photographer visits your office or approved location once per month
  • One professional on-site content-creation session per month
  • Custom video creatives from the monthly shoot
  • Custom image creatives from the monthly shoot
  • Video creative production and testing
+149 more included
  • Facebook Page connection
  • Instagram business account connection
  • Meta Ad Account setup or configuration
  • Advertising account access configuration
  • Campaign objective selection
  • Lead-generation campaign setup
  • Website-traffic campaign setup where appropriate
  • Sales or conversion campaign setup where appropriate
  • WhatsApp campaign setup where appropriate
  • Retargeting campaign setup where appropriate
  • Brand-awareness campaign setup where appropriate
  • Video-view campaign setup where appropriate
  • Campaign budget configuration
  • Monthly budget-allocation management
  • Campaign budget recommendations
  • Ad-set setup and management
  • Advertisement setup and management
  • Geographic location targeting
  • Age targeting
  • Gender targeting where appropriate
  • Interest targeting
  • Behaviour targeting where available
  • Detailed audience targeting
  • Custom audience setup
  • Website visitor audience setup
  • Facebook engagement audience setup
  • Instagram engagement audience setup
  • Video viewer audience setup
  • Customer-list audience setup where supplied
  • Lookalike audience setup where sufficient data is available
  • Retargeting audience setup
  • Audience exclusions
  • Audience testing
  • Audience-performance analysis
  • Advanced audience segmentation
  • Cold-audience campaign structure
  • Warm-audience campaign structure
  • Retargeting campaign structure
  • Advertising placement setup
  • Facebook Feed placement setup
  • Instagram Feed placement setup
  • Facebook Stories placement setup
  • Instagram Stories placement setup
  • Facebook Reels placement setup
  • Instagram Reels placement setup
  • Mobile advertising optimisation
  • Placement-performance analysis
  • Meta Pixel setup or configuration
  • Meta Dataset setup
  • Meta Events Manager integration
  • Meta Pixel installation on the website
  • Page-view event setup
  • Lead-event setup
  • Contact-event setup
  • Form-submission tracking
  • WhatsApp-click tracking where supported
  • Telephone-click tracking where supported
  • Purchase-event setup where applicable
  • Add-to-cart event setup where applicable
  • Checkout-event setup where applicable
  • Event testing and verification
  • Domain verification assistance
  • Aggregated Event Measurement configuration where required
  • Conversion-event prioritisation where required
  • Tracking quality checks
  • Monthly tracking checks
  • Professional business photography
  • Professional product photography where required
  • Professional service photography where required
  • Professional team photography where required
  • Workplace and behind-the-scenes photography
  • Business-owner or team introduction content
  • Customer-facing promotional content
  • Short-form video recording
  • Vertical video recording for Reels and Stories
  • Horizontal video recording where required
  • Product demonstration video content where applicable
  • Service demonstration video content where applicable
  • Business introduction video content
  • Testimonial video recording where arranged and approved
  • Promotional video content
  • Raw content selection
  • Video editing
  • Short-form video editing
  • Video captions where required
  • Video resizing for Meta placements
  • Image editing
  • Image cropping and resizing
  • Lighting and colour correction
  • Advertising graphic design
  • Static image creative production
  • Image creative testing
  • Advertising copywriting
  • Multiple primary advertising text variations
  • Multiple advertising headline variations
  • Advertising description variations
  • Call-to-action testing
  • Creative formatting for Meta placements
  • Creative resizing for feeds, stories, and reels
  • Existing client content adapted for advertising
  • New campaign creative development
  • Creative-performance analysis
  • Underperforming creative replacement
  • Advertisement variation testing
  • A/B testing where appropriate
  • Monthly creative-refresh strategy
  • Campaign naming structure
  • Tracking-link configuration where required
  • Campaign publishing
  • Active campaign monitoring
  • Lead-cost monitoring
  • Cost-per-click monitoring
  • Click-through-rate monitoring
  • Conversion-rate monitoring where available
  • Frequency monitoring
  • Reach and impression monitoring
  • Campaign-delivery monitoring
  • Budget-spend monitoring
  • Advertisement-relevance monitoring
  • Underperforming advertisement adjustments
  • Underperforming audience adjustments
  • Budget reallocation between campaigns
  • Campaign scaling where performance supports it
  • Campaign pausing where required
  • Campaign duplication where required
  • Ongoing campaign improvements
  • Lead-form setup where required
  • Custom lead-form questions where required
  • Lead-form privacy-policy connection
  • Lead-form thank-you screen
  • Lead-notification setup
  • Website landing-page recommendations
  • Conversion-improvement recommendations
  • Content-planning recommendations
  • Monthly campaign reporting
  • Monthly performance summary
  • Campaign-spend reporting
  • Lead and conversion reporting
  • Creative-performance reporting
  • Audience-performance reporting
  • Explanation of improvements made
  • Explanation of planned next steps
  • Monthly account review
  • Monthly creative review
  • Monthly content-planning review
  • Advertising budget paid directly to Meta by the client
  • Travel outside the standard service area may be quoted separately
  • Special location-hire costs quoted separately where required
  • Presenter, actor, model, or voice-over costs quoted separately where required
Google Ads Packages

Choose Your Google Ads Package

Monthly management fees are shown with each package. Ad spend is separate and paid directly to Google. Daily hands-on work is part of our managed packages.

DIY Management

Google Ads Minimal Setup Package

We professionally build and configure your Google Ads account, campaign structure, keyword targeting, advertisements, conversion tracking, and essential settings. Once the setup is complete, you manage the campaigns and advertising budget yourself.

R7,930 once-off excl. VAT
  • Professional Google Ads account setup
  • New Google Ads account creation where required
  • Account access and user-permission configuration
  • Professional campaign setup
  • Search campaign setup
  • Ad-group setup
  • Keyword research
  • Service-related keyword research
  • Customer-intent keyword research
  • Keyword match-type setup
+64 more included
  • Exact-match keyword setup
  • Phrase-match keyword setup
  • Initial negative-keyword setup
  • Negative keywords to reduce irrelevant traffic
  • Junk-search exclusion setup
  • Geographic targeting setup
  • Country, province, city, and radius targeting
  • Language targeting
  • Device targeting configuration
  • Advertising schedule setup
  • Campaign budget setup
  • Daily budget configuration
  • Initial bidding strategy setup
  • Bid-strategy selection
  • Responsive search advertisement setup
  • Professional Google Ads copywriting
  • Advertising headline development
  • Advertising description development
  • Multiple headline and description variations
  • Keyword-focused advertising copy
  • Call-to-action development
  • Advertisement URL configuration
  • Call extension or call asset setup
  • Location extension or location asset setup
  • Sitelink extension setup
  • Callout extension setup
  • Structured-snippet setup
  • Price extension or price asset setup where applicable
  • Business-name asset setup
  • Business-logo asset setup where supported
  • Google Analytics 4 linking where applicable
  • Google Search Console review where applicable
  • Google Business Profile linking where applicable
  • Conversion-tracking setup
  • Website form-submission tracking
  • Telephone-call tracking
  • Click-to-call tracking
  • WhatsApp-click tracking where supported
  • Purchase tracking where applicable
  • Google Ads conversion-action setup
  • Google Tag setup or review
  • Conversion-event testing
  • Tracking verification
  • Campaign URL tracking where required
  • UTM tracking setup where required
  • Website landing-page review
  • Landing-page relevance check
  • Landing-page conversion recommendations
  • Campaign policy review
  • Advertisement policy check
  • Final campaign quality check
  • Campaign publishing assistance
  • Basic Google Ads dashboard education
  • Instructions for monitoring campaign performance
  • Instructions for checking search terms
  • Instructions for adding negative keywords
  • Instructions for adjusting campaign budgets
  • Instructions for pausing and activating campaigns
  • Initial campaign handover
  • Advertising budget paid directly to Google by the client
  • Ongoing campaign management not included
  • Monthly campaign optimisation not included
  • Monthly advertisement testing not included
  • Monthly reporting not included
Most Popular
Managed Monthly

Google Ads Business Standard Package

We professionally build, manage, monitor, and optimise your Google Ads campaigns every month. Designed for businesses that need consistent lead generation, keyword optimisation, advertisement testing, budget management, and clear monthly reporting.

R9,930 per month excl. VAT
  • Professional monthly Google Ads management
  • Google Ads account setup or configuration
  • Professional campaign setup
  • Search campaign setup
  • Monthly campaign management
  • Monthly campaign optimisation
  • Keyword research
  • Monthly keyword-performance analysis
  • Search-term review and optimisation
  • Continuous negative-keyword optimisation
+102 more included
  • Ad-group setup and management
  • Keyword grouping by service or product
  • Lead-generation campaign setup
  • Sales campaign setup where applicable
  • Website-traffic campaign setup where appropriate
  • Telephone-call campaign setup where appropriate
  • Geographic targeting setup
  • Country, province, city, and radius targeting
  • Language targeting
  • Device targeting configuration
  • Mobile, desktop, and tablet advertising optimisation
  • Advertising schedule setup and optimisation
  • Campaign budget setup
  • Daily budget configuration
  • Monthly budget-allocation management
  • Campaign budget recommendations
  • Budget reallocation between campaigns
  • Bid-strategy setup and optimisation
  • Maximum cost-per-click optimisation where appropriate
  • Conversion-focused bidding where sufficient data is available
  • New keyword identification
  • Underperforming keyword adjustments
  • Low-quality keyword removal
  • Keyword bid adjustments
  • Keyword expansion where appropriate
  • Negative keywords to reduce irrelevant traffic
  • Junk-search exclusion setup
  • Responsive search advertisement setup
  • Professional Google Ads copywriting
  • Multiple headline and description variations
  • Keyword-focused advertising copy
  • Continuous advertising-copy testing
  • Advertisement variation testing
  • Underperforming advertisement replacement
  • Advertisement strength optimisation
  • Call extension or call asset setup
  • Location extension or location asset setup
  • Sitelink extension setup
  • Callout extension setup
  • Structured-snippet setup
  • Price extension or price asset setup where applicable
  • Business-name asset setup
  • Business-logo asset setup where supported
  • Asset-performance monitoring
  • Google Analytics 4 linking where applicable
  • Google Business Profile linking where applicable
  • Conversion-tracking setup
  • Website form-submission tracking
  • Telephone-call tracking
  • Click-to-call tracking
  • WhatsApp-click tracking where supported
  • Purchase tracking where applicable
  • Google Ads conversion-action setup
  • Google Tag setup or review
  • Conversion-event testing
  • Monthly tracking verification
  • Campaign URL tracking where required
  • UTM tracking setup where required
  • Active campaign monitoring
  • Advertising-spend monitoring
  • Cost-per-click monitoring
  • Cost-per-lead monitoring
  • Cost-per-conversion monitoring
  • Click-through-rate monitoring
  • Conversion-rate monitoring
  • Impression-share monitoring
  • Quality Score monitoring
  • Advertisement-relevance monitoring
  • Landing-page experience monitoring
  • Campaign-delivery monitoring
  • Device-performance analysis
  • Location-performance analysis
  • Schedule-performance analysis
  • Underperforming campaign adjustments
  • Underperforming ad-group adjustments
  • Underperforming keyword adjustments
  • Underperforming advertisement adjustments
  • Campaign pausing where required
  • Campaign scaling where performance supports it
  • Ongoing campaign improvements
  • Landing-page review
  • Landing-page content recommendations
  • Landing-page conversion recommendations
  • Conversion-rate improvement recommendations
  • Campaign policy monitoring
  • Advertisement disapproval checks
  • Monthly campaign reporting
  • Monthly performance summary
  • Advertising-spend reporting
  • Lead and conversion reporting
  • Keyword-performance reporting
  • Search-term performance reporting
  • Advertisement-performance reporting
  • Location-performance reporting
  • Device-performance reporting
  • Explanation of optimisations completed
  • Explanation of planned next steps
  • Monthly account review
  • Advertising budget paid directly to Google by the client
  • Landing-page development not included
  • Display banner design not included
  • Monthly professional content creation not included
Full Management and Creative Support

Google Ads Business Professional Package

A complete monthly Google Ads management solution that includes advanced campaign expansion, continuous optimisation, landing-page development or improvement, conversion-rate guidance, and creative support for Display and remarketing campaigns.

R14,930 per month excl. VAT
  • Professional monthly Google Ads management
  • Google Ads account setup or configuration
  • Comprehensive existing Google Ads account audit
  • Professional campaign setup
  • Search campaign setup
  • Monthly campaign management and optimisation
  • Keyword research
  • Monthly keyword-performance analysis
  • Search-term review and optimisation
  • Continuous negative-keyword optimisation
+151 more included
  • Brand-search campaign setup where appropriate
  • Competitor-search campaign setup where appropriate
  • Dynamic Search Ads setup where appropriate
  • Performance Max campaign setup where appropriate
  • Display remarketing campaign setup where appropriate
  • YouTube remarketing campaign setup where appropriate
  • Customer Match campaign setup where sufficient data is supplied
  • Geographic targeting setup
  • Country, province, city, and radius targeting
  • Language targeting
  • Device targeting configuration
  • Mobile, desktop, and tablet advertising optimisation
  • Advertising schedule setup and optimisation
  • Campaign budget setup
  • Daily budget configuration
  • Monthly budget-allocation management
  • Campaign budget recommendations
  • Budget reallocation between campaigns
  • Bid-strategy setup and optimisation
  • Maximum cost-per-click optimisation where appropriate
  • Conversion-focused bidding where sufficient data is available
  • Target cost-per-acquisition optimisation where appropriate
  • Target return-on-ad-spend optimisation where appropriate
  • New keyword identification
  • Underperforming keyword adjustments
  • Low-quality keyword removal
  • Keyword bid adjustments
  • Keyword expansion where appropriate
  • Negative keywords to reduce irrelevant traffic
  • Junk-search exclusion setup
  • Responsive search advertisement setup
  • Professional Google Ads copywriting
  • Multiple headline and description variations
  • Keyword-focused advertising copy
  • Continuous advertising-copy testing
  • Advertisement variation testing
  • Underperforming advertisement replacement
  • Advertisement strength optimisation
  • Call extension or call asset setup
  • Location extension or location asset setup
  • Sitelink extension setup
  • Callout extension setup
  • Structured-snippet setup
  • Price extension or price asset setup where applicable
  • Business-name asset setup
  • Business-logo asset setup where supported
  • Image asset setup where supported
  • Asset-performance monitoring
  • Google Analytics 4 linking where applicable
  • Google Search Console review where applicable
  • Google Business Profile linking where applicable
  • Google Merchant Center linking where applicable
  • YouTube channel linking where applicable
  • Conversion-tracking setup
  • Website form-submission tracking
  • Telephone-call tracking
  • Click-to-call tracking
  • WhatsApp-click tracking where supported
  • Purchase tracking where applicable
  • Google Ads conversion-action setup
  • Google Tag setup or review
  • Enhanced conversion setup where applicable
  • Conversion-event testing
  • Monthly tracking verification
  • Active campaign monitoring
  • Advertising-spend monitoring
  • Cost-per-click monitoring
  • Cost-per-lead monitoring
  • Cost-per-conversion monitoring
  • Click-through-rate monitoring
  • Conversion-rate monitoring
  • Impression-share monitoring
  • Quality Score monitoring
  • Advertisement-relevance monitoring
  • Landing-page experience monitoring
  • Campaign-delivery monitoring
  • Device-performance analysis
  • Location-performance analysis
  • Schedule-performance analysis
  • Audience-performance analysis
  • Underperforming campaign adjustments
  • Underperforming ad-group adjustments
  • Underperforming keyword adjustments
  • Underperforming advertisement adjustments
  • Campaign pausing where required
  • Campaign scaling where performance supports it
  • Ongoing campaign improvements
  • One professional custom landing page built or improved per month
  • Professional custom landing-page design
  • Mobile-responsive landing-page development
  • Conversion-focused landing-page layout
  • Campaign-specific landing-page structure
  • Keyword-relevant landing-page content structure
  • Professional call-to-action sections
  • Contact form integration
  • WhatsApp button integration
  • Click-to-call integration
  • Conversion-tracking integration
  • Landing-page speed optimisation
  • Landing-page mobile testing
  • Landing-page conversion-rate optimisation guidance
  • Landing-page headline testing recommendations
  • Landing-page call-to-action testing recommendations
  • Form-length optimisation recommendations
  • Trust-element recommendations
  • Customer-review placement recommendations
  • Lead-generation journey recommendations
  • Campaign-to-page relevance improvements
  • Performance Max asset-group setup
  • Performance Max audience-signal setup
  • Performance Max search-theme setup where applicable
  • Performance Max asset testing
  • Display remarketing setup where appropriate
  • YouTube remarketing setup where appropriate
  • Website visitor audience setup
  • Customer-list audience setup where supplied
  • Google Ads audience-segment setup
  • In-market audience setup where appropriate
  • Custom segment setup where appropriate
  • Remarketing audience exclusions
  • Custom Display banner set where remarketing is used
  • Display banner design
  • Responsive Display advertisement setup
  • Banner resizing for required Google Display placements
  • Promotional graphic development
  • Image asset optimisation
  • Display advertising copywriting
  • YouTube advertisement copy recommendations where applicable
  • Existing video content adapted for YouTube advertising where suitable
  • Campaign policy monitoring
  • Advertisement disapproval checks
  • Monthly campaign reporting
  • Monthly performance summary
  • Advertising-spend reporting
  • Lead and conversion reporting
  • Keyword-performance reporting
  • Search-term performance reporting
  • Advertisement-performance reporting
  • Location-performance reporting
  • Device-performance reporting
  • Audience-performance reporting
  • Landing-page performance reporting
  • Explanation of optimisations completed
  • Explanation of planned next steps
  • Monthly account review
  • Monthly landing-page review
  • Monthly campaign-expansion review
  • Advertising budget paid directly to Google by the client
  • External premium software costs quoted separately where required
  • Professional video production quoted separately where required
  • Special photography, actors, presenters, or voice-over costs quoted separately where required

Running Meta and Google together?

Most of our marketing clients use both. Meta creates demand and Google catches the people already searching. Book a strategy call and we'll show you how to split your budget.

Book a Strategy Call
Meta Ads · Facebook & Instagram

Meta Ads That Work Because We Understand How People Behave

Meta Ads do well when you understand the platform and the people on it. We don't just place ads. We study how your customers behave: how they scroll, what makes them stop, how they interact with an ad, and what makes them share it with someone else. That understanding is why our Meta campaigns bring in leads, not just likes.

Meta Ads Manager showing five active campaigns for Kagima Trucks
Five Meta campaigns running for Kagima Trucks: lead ads, Messenger ads, website ads, sales ads and video.

How we run your Meta Ads

  1. Research before we spend. Your customers, your competitors and the ads already working in your industry.

  2. The right ad for the right job. Lead ads, Messenger ads, website ads and sales ads, each with its own goal.

  3. Creative that gets shared. Ads made to stop the scroll and get tagged, sent on and talked about.

  4. Test, then scale. We test images, videos, hooks and wording, then put your budget behind the winners.

  5. Leads straight to your sales team. Chats and form leads go directly to the people who close the deal.

See Meta Ads packages

Client Reviews

What Our Marketing Clients Say

Google reviews from businesses whose Meta and Google Ads we run.

We've been running Meta ads with X3WEB and it genuinely helped us grow the business. More enquiries, better conversions, and we finally had a consistent flow of work coming in. Quentin and the team are on it, quick to adjust, and they actually care about performance.
Mark van der Merwe Google review
Quentin and the X3WEB team handled our Google Ads and it was honestly one of the best decisions we've made. Professional setup, fast turnaround, and the ads started bringing in solid leads. Everything was explained clearly and the service has been excellent.
Pieter Smit Google review
I've used other marketing companies before and the lead quality was always bad. Since moving to X3WEB, the leads are far better — fewer time-wasters and more serious clients. The targeting and ad strategy is on another level. Worth every cent.
Tyron Mokoena Google review
I'm extremely thankful for what X3WEB has done for our Google Ads. We were wasting money before and getting nothing back. They fixed the campaign properly, cleaned everything up, and the results improved fast. The team went out of their way to help and I appreciate it a lot.
Ayesha Patel Google review
Thank you for the great service. X3WEB has done a few of my businesses. They do Google ads, Facebook ads and website. I have tried other cheaper companies before and X3WEB is worth the price. Thank you again.
MultiNet Systems Google review
4.9★ Google Rating from verified reviews
Client Results

Real Businesses. Real Results.

Here's what happens when the right ads meet a business that's ready to grow.

Figures are averages from the client's ad account at the time of writing. Results depend on industry, offer, area and budget.

See all client results
How It Works

From First Call to Leads Coming In

  1. Book a strategy call.

    Tell us about your business, your customers, your goals and your budget.

  2. Get your plan.

    We research your market and competitors and recommend the platforms, campaigns and starting budget that make sense for you.

  3. We launch and manage daily.

    Your ad manager builds the campaigns, sets up tracking, launches, and works on your ads every day, with reports that show what you spent and what came back.

Book a Strategy Call
FAQ

Digital Marketing: Common Questions

How much should I spend on ads?
It depends on your industry, your area, your competition and what a new customer is worth to you. Ad spend is separate from our management fee and is paid directly to Meta or Google. In the strategy call we'll recommend a starting budget that gives the campaigns enough data to work with.
How soon will I see results?
Campaigns need some time and data before they settle, so we work on them every day from launch: adjusting audiences, keywords, ads and budget based on what the numbers show. How fast results come depends on your market, your offer and your budget, and we'll be honest with you about what to expect.
Who will I deal with?
Your ad manager: Monique for Meta Ads, Lourens for Google Ads. You speak to the person who runs your campaigns, not a middleman.
Should I run Meta Ads, Google Ads or both?
Google Ads catch people who are already searching for what you sell. Meta Ads reach people before they search and create demand through Facebook and Instagram. Many of our clients run both. In the strategy call we'll tell you which one to start with for your business.
What will your reports show?
Results first: leads, cost per lead and, where it can be tracked, sales and the return on your ad spend. Clicks and views are in there too, but they're not the point.
Is there a contract?
Our monthly management packages have a 3-month minimum term. After that, you can cancel with 30 days' written notice. See our cancellation policy.
Do I own my ad accounts?
Yes. Your ad accounts, pixel data and campaigns stay in your name. We work inside your accounts, and if you ever leave, everything stays with you.
Ready to Start?

Ready for Marketing That Brings In Business?

Book a strategy call. We'll look at your business, your competitors and your budget, and tell you honestly what we'd do first.

Book a Strategy Call

Your ad manager reads every enquiry. We reply within one business day.

Contact

Get in Touch

Send us your details and we’ll get back to you within 1 business day.

Info@x3web.co.za
+27 68 906 3369
4 Edmonton Alley, Northcliff, Johannesburg, South Africa

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