New life on the showroom floor
Used trucks weren't moving. Messenger, website, sales and Google ads brought the buyers back.
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Liquid Proof: Qualified Waterproofing Leads for About R120 Each
Liquid Proof repairs roof leaks and waterproofs roofs, walls, balconies and slabs across Gauteng. We run their Meta lead campaigns, and they pay about R120 for every qualified lead.
At a glance
- Platforms
- Meta Ads
- Industry
- Roof waterproofing & leak repair
- Area
- Pretoria, serving all of Gauteng
- Key result
- About R120 per qualified lead
The challenge
Waterproofing is urgent and local. People look for help when the rain comes through the ceiling. A contractor needs enquiries from real property owners in the areas it serves, not price-shoppers or people too far away to quote.
What we did
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Research. Who needs waterproofing (homeowners, complexes, property managers and commercial buildings), what worries them, and what competitors are offering.
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Lead campaigns on Facebook and Instagram, aimed at property owners across Gauteng, from Pretoria and Centurion to Johannesburg, the East Rand and the West Rand.
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Ads that show the work: roofs before and after, liquid rubber coatings going on, and a clear "get a fast quote" offer.
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Lead forms that qualify: questions that tell the team a lead is real before they pick up the phone.
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Daily management: lead quality checks, creative testing, and budget moved to the ads that bring in jobs worth quoting.
The result
A steady flow of qualified leads (real property owners asking for a quote) at about R120 each.
About R120
per qualified lead
Gauteng-wide
service area covered
Meta
lead campaigns
Figures are averages from the client's ad account at the time of writing. Results depend on industry, offer, area and budget.
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Client Results
More results
About R20 a lead, straight to sales
Messaging and lead ads keep the store's sales team busy with new people to call every day.
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