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Vodacom 4U Cradlestone Mall: A Sales Team That Never Runs Out of People to Call
Vodacom 4U Cradlestone Mall is an owner-operated Vodacom store on the West Rand. We run their Meta Ads so new customers start a conversation with the sales team straight from Facebook and Instagram, for about R20 a lead.
At a glance
- Platforms
- Meta Ads + Google Ads
- Industry
- Mobile network store
- Area
- Cradlestone Mall, Muldersdrift
- Key results
- About R20 per messaging lead
- About R60 per lead-form lead
The challenge
A mall store lives on foot traffic. But contract upgrades, fibre and 5G are decisions people think about at home, on their phones. The store needed a steady stream of new people for the sales team to talk to, without waiting for them to walk past the shop.
What we did
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Messaging ads, straight to the sales team. One tap opens a chat with the store. The sales team answers, helps and closes the deal. Cost: about R20 per lead.
-
Lead ads for call-backs. A short form inside Facebook and Instagram collects a name and number, and the sales team calls back. Cost: about R60 per lead.
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A small Google campaign that shows where they are. Linked to the store's Google Business Profile, so people nearby searching for a Vodacom store see Vodacom 4U in Cradlestone Mall, with directions and a call button.
-
Daily management. We watch which offers people respond to, refresh tired ads and keep the leads flowing.
The result
The sales team works through new leads every day: chats, call-backs, and walk-ins from people who found the store on Google. With leads at about R20 to R60 each, the team basically never runs out of new people to call.
About R20
per messaging lead
About R60
per lead-form lead
2
lead routes straight into the sales team
Figures are averages from the client's ad account at the time of writing. Results depend on industry, offer, area and budget.
Want your sales team this busy?
Client Results
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