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Kagima Trucks: New Life on the Showroom Floor

Kagima Trucks has been buying and selling quality used trucks, trailers and earthmoving equipment from Honingklip, Krugersdorp since 2007. When they came to X3WEB, the trucks were on the floor, but the buyers weren't coming. Today, in their own words, there's new life in the business.

At a glance
Platforms
Meta Ads + Google Ads
Industry
Used trucks, trailers & earthmoving equipment
Area
Krugersdorp, Gauteng
Key result
“New life in the business”

The challenge

Kagima's buyers make their living with trucks: transport operators, owner-drivers, farmers and contractors looking for the right Isuzu, UD, Fuso, Hino, Mercedes-Benz or MAN at the right price. The stock was there. The sales weren't. The showroom floor was full, nobody was buying, and the business needed serious buyers coming through the gate again.

What we did

  1. Research first. We looked at who buys used trucks in Gauteng, what they search for, which competitors advertise and how, and which trucks get the most attention.

  2. Google Ads for buyers already searching. Search campaigns put Kagima in front of people looking for used trucks, the exact makes and the body types they need.

  3. Messenger ads. One tap and a buyer is chatting to Kagima's sales team, so "Is this truck still available?" gets a quick answer.

  4. Website ads. Buyers go straight to the available-stock pages to browse every truck, trailer and machine.

  5. Sales ads. People who looked at a truck but didn't enquire see it again, and come back.

  6. Daily management. Every day we check which trucks draw interest, which ads bring buyers and where the budget should go next.

Meta Ads Manager showing five active campaigns for Kagima Trucks
Five Meta campaigns running for Kagima Trucks: lead ads, Messenger ads, website ads, sales ads and video.
Messenger inbox with new enquiries for Kagima Trucks
Messenger chats: buyers asking about stock, prices, trade-ins and viewings.
Google Ads dashboard showing five campaigns for Kagima Trucks
Five Google campaigns working together for Kagima Trucks: Search, call ads, Performance Max, YouTube and remarketing.

The result

Enquiries started coming in again: Messenger chats, phone calls and website enquiries from serious buyers. The floor started moving. When we asked the Kagima team how things were going, their answer said it all.

“There's new life in the business. We can see the business is actually going.”

Kagima Trucks

Is your stock standing still?

Let's get buyers talking to you again.

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