Let’s get a start at looking at some key factors one needs to focus on when thinking about and putting into practice how to market your new website:

• Google My Business (GMB): Claim and verify your business on Google My Business. Complete your profile with accurate information like address, contact details, and website URL. Regularly update your GMB profile with posts, photos, and offers to engage your audience. Encourage satisfied customers to leave positive reviews on your GMB profile.

• Social Media: Create profiles on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Share engaging content related to your website’s niche, including blog posts, product updates, and behind-the-scenes glimpses. Interact with your audience by responding to comments, messages, and mentions promptly. Collaborate with influencers or complementary businesses for cross-promotion to reach a wider audience.

• Google AdWords: Set up a Google AdWords account and create campaigns targeting relevant keywords related to your website. Design compelling ad copies with a clear call-to-action (CTA) to encourage clicks. Monitor and analyze the performance of your ads regularly, adjusting keywords, bids, and targeting as needed. Utilize Google’s ad extensions to provide additional information and increase ad visibility.

• Sharing Among People(Word-of-Mouth):Leverage word-of-mouth marketing by encouraging satisfied visitors to share your website with their friends and family. Offer incentives such as discounts or referral bonuses for customers who refer others to your website. Incorporate your website’s URL into your email signature, business cards, and promotional materials to increase visibility.

• Using Your Website in Your Quotes: Whenever you interact with potential customers or partners, mention your website as a resource. Include your website URL in email signatures, invoices, and any correspondence with clients. Utilize testimonials or case studies from satisfied customers on your website to showcase its value to potential visitors. Consider offering special discounts or promotions exclusively for visitors who come through direct referrals or mentions of your website.

Remember, consistency is key when promoting your website. Continuously engage with your audience across different channels, track your efforts, and adjust your strategies based on what works best for your target audience.

To learn to do this yourself you can also follow the following link: https://x3web.co.za/product/learn-to-do-digital-marketing/