Super PC
An online shop for PCs, PC components, peripherals and technology products, with a cart, checkout and PayFast payments.
Read the Super PC case study Visit superpc.co.zaWhat an e-commerce website from X3WEB includes
An X3WEB e-commerce website is a custom-designed online store with a product catalogue, category and product pages, a shopping cart, secure checkout, payment gateway integration and an order-management dashboard. All three store packages share that foundation; the larger two add product feeds and catalogue sync, and the largest adds product photography.
Each store is laid out around your brand and products. Every package also includes:
- Shopping features. A slide-out cart, guest checkout, customer accounts with order history, coupon and discount codes, and abandoned-cart follow-up emails.
- Order handling. Order confirmations, automatic order emails to customers, refund management and an order dashboard for your team.
- Contact and trust. A contact form, WhatsApp and click-to-call buttons, customer testimonials, an FAQ section and secure-payment trust indicators.
- Store policies. Privacy Policy, Terms and Conditions, Shipping Policy, and Returns and Refund Policy pages.
- Security and speed. SSL, security hardening, a firewall, spam protection on forms and at checkout, backup configuration, WebP images and e-commerce caching.
- Search foundations. E-commerce SEO, SEO-friendly product pages, XML and product sitemaps, Google Search Console setup and indexing submission.
- Handover. Training on the store backend, plus tutorial videos on uploading products and managing orders.
Each package includes two review rounds and testing on mobile, tablet and desktop before launch. For websites that do not sell online, our South African website design guide covers pages, ownership and choosing a provider.
Product structure: categories, filters and product pages
A store is organised as a catalogue: a shop page, product categories and subcategories, and a separate page with its own URL for every product. Customers can search as they type, filter by category, attribute and price, and use breadcrumbs to step back up a level.
Before the build we ask for your product categories and product details, because the categories become the menu, the filters and the category pages that search engines read. Variable products keep options such as size, colour or style on one product page, so customers choose before they add an item to the cart.
What a product page carries
Each product page shows the images, price, description and available options, with an add-to-cart button and a structure built for search. The Standard and Business Professional packages add related products, upsells and cross-sells, sections for featured, new and sale items, a product-enquiry option, a Google reviews display and sales-notification popups.
The structure follows the products. Super PC's computer hardware shop uses nested categories with category and brand filters. Stokkies Wood groups its priced bundles into hardwood, softwood, mix and kindling. Horizon Outdoor's gear store has category pages for water and SUP gear, beach and pool, camping and fishing, plus deals categories for bundles and reduced stock.
Checkout and payments in South Africa
Checkout connects to an approved payment gateway, so customers pay with the methods that provider supports and the paid order is recorded in your store. In South Africa that can mean PayFast or Yoco, chosen to fit the store and subject to the provider's approval.
Checkout collects delivery details, offers your shipping options, accepts discount codes and allows guest checkout, so nobody is forced to register. Depending on the provider, customers pay by card, EFT or other supported methods. The money goes through the provider to your business, and gateway transaction fees are paid to the provider rather than included in the package price.
Among the stores we have built, Super PC and Stokkies Wood take payments through PayFast, Horizon Outdoor offers card and PayFast payments, and TDMI Training's online course checkout accepts PayFast and manual EFT.
Testing that paid orders are marked as paid
A gateway can look connected and still fail without any error on screen. Our website security checklist for business owners describes a store found days before launch with PayFast still in sandbox mode, and another where customers paid but no order ever showed as paid, because the check on PayFast's payment notifications kept failing. Every X3WEB store package includes cart, checkout and payment-gateway testing before launch. Once you are live, place a small real order yourself and confirm that the money arrives and the order updates.
Weighing a website builder instead? Check gateway support first: our comparison of custom, WordPress and AI-builder websites found Wix listing PayFast only as a feature request when it was written.
Shipping and delivery setup
Every store package sets up shipping zones, flat-rate delivery, free-shipping rules and a local collection option, with automatic shipping integration where the courier supports it. Courier charges and other shipping costs are not included in the package price.
The Standard and Business Professional packages add weight-based or order-value-based shipping rules where required, and test the shipping rules before launch. Automated courier quotes and tracking depend on what the chosen courier's integration offers, so the courier is confirmed during planning. Every package also includes a Shipping Policy page and a Returns and Refund Policy page.
What to decide before the build
- Where you deliver: locally, regionally or nationally.
- How you charge: one flat fee, by weight or order value, or free above a set order amount.
- Whether customers can collect orders from you.
- Which courier you use, and whether it offers an integration the store can connect to.
- What your shipping and returns policies say, so the policy pages match how you actually work.
- Who packs and dispatches orders, because stock accuracy and fulfilment stay with your business.
Stokkies Wood's Gauteng firewood shop answers delivery and pickup questions in its FAQs, while Horizon Outdoor ships across South Africa and shows a free-shipping banner with an order threshold.
Tracking, Google and Meta readiness
Every X3WEB store tracks the core shopping actions (add-to-cart, checkout start and purchase), plus contact-form submissions and WhatsApp and phone clicks, and shows e-commerce analytics in the website backend. The Standard and Business Professional packages add Meta Pixel, product catalogues for Google, Facebook and Instagram, and readiness for Google Ads conversion tracking.
What the two larger packages add:
- Product-view, remove-from-cart and payment-completion tracking, with advanced e-commerce analytics in the backend
- Meta Pixel installation with e-commerce event tracking
- A Google product feed, Google Merchant Center integration and Google Shopping product synchronisation
- Facebook and Instagram product-catalogue integration, Facebook Ads catalogue readiness, and Instagram Shopping readiness subject to Meta approval
- Google Ads conversion-tracking readiness and Bing Webmaster Tools setup
- Product-feed, Google catalogue and Meta catalogue testing, and tracking checks after launch
Readiness means the store is prepared for advertising; it does not include campaigns or ad spend. Google Ads campaign management is a separate service that sets up conversion actions and purchase tracking where applicable. Meta Ads management for Facebook and Instagram covers Pixel configuration, purchase events where applicable and, on the larger packages, retargeting where appropriate. Your ad accounts and pixel data stay in your name; our guide to who owns each part of your website lists what to check.
Cost of an e-commerce website
X3WEB's e-commerce website packages cost R19,930, R24,930 and R39,930, once-off and excluding VAT. Product uploads are quoted according to catalogue size, and hosting, the domain, gateway transaction fees, shipping costs and ongoing store management are extra.
- Minimal E-commerce Website Package, R19,930: the full store foundation, from catalogue, cart and checkout to payments, shipping setup, backend analytics and core e-commerce tracking.
- Standard E-commerce Website Package, R24,930: the most popular option. It adds Google, Facebook and Instagram product synchronisation, Meta Pixel, wider event tracking, related products and upsells, and review and social-proof tools.
- Business Professional E-commerce Website Package, R39,930: the same Google and Meta integrations as Standard, plus an on-site photography session and up to 100 product photographs taken and professionally edited.
Across the market, store quotes spread widely, because product count and payment setup change the work. Our article on what drives website costs in South Africa notes that large online stores can run past R50,000, and suggests asking every supplier which gateway they will use and how they check that paid orders register as paid.
If you would like the store looked after every month, the E-commerce Website & Management Package pairs a once-off setup fee with monthly management that includes three hours of updates; its current fees and availability are on that page. Hosting can be added from our South African hosting plans, run by our in-house server team with free SSL and, on website hosting plans, daily backups kept for 30 days. Full inclusions are on the e-commerce website packages page.
Our e-commerce work
X3WEB has built online stores for South African businesses selling computer hardware, braai wood, outdoor gear and electrical training courses. Read the case studies for Super PC, Stokkies Wood, Horizon Outdoor and TDMI Training.
Stokkies Wood
An online shop for braai wood and firewood bundles delivered in Gauteng, with ordering, cart and checkout.
Read the Stokkies Wood case study Visit stokkieswood.co.za
Horizon Outdoor
An online shop for paddle boards, fishing tackle, camping gear and beach products, with a journal and community gallery.
Read the Horizon Outdoor case study Visit horizonoutdoor.co.zaTDMI Training
An online course shop for an electrical training provider, with course pages, cart and checkout, student logins and a blog.
Read the TDMI Training case study Visit tdmi.co.za
FAQ
E-commerce website questions
Which platform does X3WEB build online stores on?
Most X3WEB stores are built on WooCommerce, which runs on WordPress, or on Shopify. WooCommerce suits a business that wants full control over how its store works and looks, while Shopify suits one that prefers a simpler hosted platform. We recommend the platform during the first meeting. Super PC, Stokkies Wood and Horizon Outdoor all run on WordPress and WooCommerce.
How long does an e-commerce website take to build?
A typical X3WEB online store takes 4 to 8 weeks. Where a project falls in that range depends on how many products the store carries, how complex it is, and how quickly product information, images and other content reach us. Having the catalogue details ready early keeps the project moving. You receive a specific timeline in the first meeting.
Are product uploads included in the package price?
No. Loading your products into the store is quoted separately, according to the size of your catalogue. Every package includes backend training and tutorial videos that show your team how to upload products and manage orders, so you can add items yourself. Ongoing uploads and store management fall outside the once-off packages unless quoted separately.
Does X3WEB manage the store after launch?
Not as part of the once-off store packages, which end with launch assistance, post-launch checks, backend training and tutorial videos; ongoing management is quoted separately. For businesses that sell physical products, the E-commerce Website & Management Package is the alternative while it is offered (see that page for availability): a once-off setup fee followed by monthly management, with three hours of requested updates each month and routine checks of the cart, checkout, payment and shipping functions.
Is product photography included?
Only in the Business Professional E-commerce Website Package. It includes an on-site session with a professional photographer at your office or an approved location, and up to 100 product photos, both shot and professionally edited, with background clean-up, cropping and colour correction where appropriate. Large studio productions are quoted separately. On the other packages you supply the product images, and we can advise on what the store needs.
Who receives the money when a customer pays?
Your business does. Payments go through the payment provider to your business, and X3WEB does not process, hold or guarantee customer payments. Transaction fees are paid separately to the provider, and the available payment methods, fees and merchant approval are set by the provider you choose. We connect the gateway to your checkout and test the payment process before launch.
Will I own my online store?
Yes. Once the project is paid in full, the store files created for you are yours, and the domain, website and ad accounts stay in your name and under your control. Third-party plugins and themes are licensed, and renewing them after handover is your responsibility. The accounts a store depends on, such as the payment gateway, Search Console and ad accounts, should also be registered to your business, with X3WEB given access.
Can the store follow up on abandoned carts?
Yes. Every X3WEB store package includes abandoned-cart recovery, which can email eligible customers who leave items in the cart without finishing checkout and give them a link back to their order. Reminders need the customer's contact details and the appropriate consent, and not every cart will be recovered. Coupon and discount codes are also included if you want to add an incentive.
Work With Us
Ready to plan your online store?
Compare the packages, or tell us about your business and we’ll recommend the one that fits.