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A large modern luxury home at sunset, the kind of property this portal is built to sell
X3WEB
9 Income Streams Built In
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Your Brand,
Your Portal
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Business Models · Real Estate

Don’t Just Sell Property.Own the Marketplace.

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9 Income Streams

A complete property portal with your name on it. Other agents, private sellers and advertisers pay you, while you get more leads for your own agency.

You stop paying the portals You launch your own property marketplace for your area, and the agents around you pay you to be seen on it.
A property portal running on a desktop screen in an estate agency office at the end of the day
The Package

Built, Branded and Handed Over

This is a custom build, not a template you set up yourself. You talk to us once, and we do the rest.

  • We build the whole portal into your brand, your colours and your domain.
  • We set it up end to end and load your area.
  • Tutorial videos on everything, and our team working alongside yours.
R 19 930 once-off, excl. VAT

Then hosting at R 180 a month, excl. VAT. That is the only ongoing cost.

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X3 Properties home page: a large house photograph with the headline "Find your dream home", Buy, Rent and Commercial tabs, a search panel for location, property type, price and bedrooms, and orange shortcut buttons.
Home page with property search
The Business Model

This Is Not a Website. It’s a Business.

Right now you pay the portals for every lead. This business model flips that around. You launch your own property marketplace for your area, and the agents around you pay you to be seen.

  • Buyers and tenants search every property in your area, for sale, to rent and commercial.
  • Agencies pay you a monthly subscription to list.
  • Agents, owners and advertisers buy extra exposure online.
  • You run it all from one admin back office.
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How It Pays

9 Ways This Business Model Pays You

A website costs you money. This business model makes you money, from nine different directions.

1

Agency subscriptions

Other agencies pay you every month to list on your portal. Invoicing is automatic.

Estate agencies
2

Paid listing promotions

Agents pay extra for Top Spot, Showcase, Lift and Alert Push to get their listings seen first.

Agents
3

Private seller packages

Owners who sell without an agent buy a listing package from you, paid online.

Home owners, landlords
4

Banner advertising

Bond originators, attorneys, movers and developers buy ad space on your portal.

Advertisers
5

Agency websites

Sell every agency its own website, fed from your portal, as a monthly add-on.

Agencies
6

New development marketing

Developers pay to market entire projects, not just single units.

Developers
7

Tenant screening reports

Tenants and landlords pay per screening report.

Tenants, landlords
8

Sold-price property reports

Buyers and sellers pay for detailed property value reports.

Public, agents
9

Your own commission

Seller valuation requests and buyer leads land in your own agency first.

You win more mandates
Every rand is collected online through PayFast, and invoiced by the system.
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Getting Started

From Launch to Income in Three Steps

1

We brand it for you

Your name, logo, colours and domain. Your area loaded.

2

You bring in the agents

Agencies sign up, load their stock and start paying monthly.

3

The portal sells for you

Promotions, private listings, ads and reports sell online, around the clock.

Grid of property result cards for Sandton: photographs with For sale, Featured and New badges, a photo count, title, suburb, bedrooms, bathrooms, garages, floor size, price and the agent.
Property result cards
What Buyers See

A Property Search Buyers Come Back To

More visitors means more leads, and more leads is what agencies pay for.

  • Search by suburb, city or map, for sale, to rent and commercial.
  • “Featured” paid listings show first: built-in income on every search.
  • Show days, new listings and price drops keep the home page fresh.
  • Thousands of area search pages created automatically for Google.
Map view of property for sale in Sandton: a list of properties on the left and a street map on the right with price labels and clustered markers.
Map search
Home page section "Explore property types" with icon cards for houses, apartments, townhouses, vacant land, farms and commercial, each showing how many properties are listed.
Explore by property type
Home page grid of newly listed properties: photograph cards with For sale and New badges, bedrooms, bathrooms, floor size, price, the agent and a Details button, with province filter pills above.
Newly listed properties
Home page section "On show this weekend" with three property cards, each carrying a For sale badge and an "On show Sat 10 Oct" badge, with the price, room figures, the agent and a Details button.
On show this weekend
Home page section "Meet our agents" showing agent cards with a portrait, name, agency and buttons to view the profile.
Featured estate agents on the home page
Rental search results for Cape Town: a filter bar for property type, rent per month, bedrooms and bathrooms, 39 listings found, a Save this search button and property cards showing the monthly rent, key facts and the agent.
Rental search results
Commercial property for sale results with a location search and filter panel, "83 listings found", and cards for a hospitality property, an office and a mixed-use property showing floor area, land size, parking bays and price.
Commercial and industrial property search
Property page for a 4 bedroom house in Umtentweni: a large photograph with an on-show badge and a row of smaller photographs, the price R 1 825 000 beside the old price struck through, and the agent's card with Call, WhatsApp and Send enquiry buttons.
Property page: photographs and price
Every Listing

Every Listing Is Built to Create an Enquiry

  • Big photos, price, facts and features buyers actually ask about: solar, borehole, fibre, security.
  • Bond and buying-cost calculator on the page, so enquiries are better qualified.
  • Agent contact, WhatsApp and enquiry form always one tap away.
  • Similar properties keep buyers on your portal, not someone else’s.
Property page for a 4 bedroom house in Umtentweni with the photograph gallery on the left and, on the right, the agent's card with portrait, name and agency, Call, WhatsApp and Send enquiry buttons and the start of a contact form for name, email address and cellphone number.
Property page: agent contact and enquiry form
Property overview with icon boxes for bedrooms, bathrooms, garages, floor size and erf size, followed by the written description.
Features and amenities section of a property page with ticked items grouped under Rooms, Outside, Parking, Building, Security, Connectivity and Utilities, beside the agent's contact card with Call, WhatsApp and Send enquiry buttons.
Location section of a property page with a street map of Umtentweni, a dashed orange circle marking the general area, a note that the advertiser has not published the street address, and the agent's contact card on the right.
Section "What it costs" with a bond repayment calculator prefilled with the asking price and a table of transfer duty, attorney fees and bond registration costs.
The Similar properties section at the bottom of a property page with three photograph cards for houses in Sandton, each showing a For sale badge, bedrooms, bathrooms, garages, floor size, price, the agent and a Details button.
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Agent profile page for Sindiswa Xaba with a large portrait, her role, a Fidelity Fund Certificate verified badge, counts of 32 properties for sale, 1 to rent and 6 areas served, her agency and branch address, and Call, WhatsApp and Send enquiry buttons above a contact form.
Agent profile page
Exposure That Sells

Agents Pay for Visibility. You Sell It.

  • Every agent and agency gets a profile page that Google indexes.
  • Featured agents on the home page: premium spots you can charge for.
  • Area profile pages pull search traffic for every suburb you cover.
  • Developers market full projects with their own development pages.
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Estate agencies directory with a search by agency name and area, sort options, and agency cards showing each agency's name, suburb, numbers of properties for sale and to rent, agents and branches, and a View agency button.
Estate agency directory
Area page for Sandton with buttons for property for sale and to rent, a panel showing 69 properties for sale, 33 to rent, a median asking price for houses of R 3 522 500 and 22 new this week, and a map with a pin on Sandton.
Area profile page
Development page for Kiepersol Square with status badges, the address, a price range of R 905 000 to R 2 110 000, tabs for photos, floor plans and map, a large image of the building and a sales team card with Call, WhatsApp and Send enquiry buttons.
Development page
Traffic That Costs You Nothing

Tools People Google Every Day, On Your Portal

These pages pull buyers and sellers in from Google, and turn them into leads.

Bond repayment calculator with a purchase price of R 2 450 000 and a deposit of R 245 000 entered, showing a monthly repayment of R 22 385.80 with the bond amount, total interest, total repayment and the income usually needed.

One of the most searched property tools in the country.

Bond and transfer costs calculator for a R 2 450 000 purchase, showing the cash needed on top of the deposit with transfer duty, transfer costs, bond costs and the total cash needed.

Buyers budget properly, you update the rates yourself.

Free property valuation page where an owner enters their property details to get an estimated value.

Captures seller leads, the most valuable lead an agency can get.

Sold prices page where a visitor can search a suburb or street to see what properties sold for.

A second product to sell: paid property reports.

Advice page showing the Buying category with three guide cards, each with a photograph, date, reading time and title, under a banner linking to the bond, affordability and transfer cost calculators.

Content that ranks on Google and builds your name.

Seller leads land with you first. Every valuation request is a potential mandate for your own agency.
Property alerts page listing a user's alerts with their search criteria, how often they are sent and buttons to pause or delete them.
Property alerts
Your Own Buyer Database

Every Registered Buyer Is a Lead You Own

  • Free accounts with saved properties, saved searches and alerts.
  • Alerts bring buyers back automatically when a new listing goes live.
  • POPIA consent recorded at sign-up.
  • Tenants keep their own screening report and share it with landlords.
My account page for a signed-in buyer with tiles for 14 saved properties, 1 saved search, 1 active alert and 3 enquiries sent, a notice about saved properties no longer on the market, the newest listing matching an alert, and recently viewed properties.
My Account dashboard
Registration page 'Open an account' with fields for first name, surname, email address, password and an optional cellphone number, beside a panel listing what an account does.
Open a free account
Landing page 'Sell your property yourself' with a dark photograph of a modern house, an orange 'List your property' button and an outlined 'See the packages' button, and the start of a 'Your advert, your enquiries' section below.
Sell your property privately
Income From the Public

Even Sellers Without an Agent Pay You

  • Owners buy a listing package and pay online.
  • Your team checks every advert before it goes live.
  • Owners manage their own enquiries, so there’s almost no support work.
  • Their phone number stays private behind a protected number.
The first step of listing a property privately, where the owner chooses to sell or let and the kind of property.
List a property: step-by-step
Owner Portal dashboard for a private seller and landlord, showing enquiries still waiting for a reply, figures for views, search appearances, saves, enquiries, calls and WhatsApp clicks, and the top of one live listing with its quality score.
Owner Portal dashboard

Private sellers today are tomorrow’s mandates for your agency.

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Ready to Stop Paying the Portals?

Tell us about your agency and we’ll show you exactly how the business model works.

R 19 930 once-off, excl. VAT · hosting R 180 a month, excl. VAT

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Where Agents Work Every Day

A Full Workspace Agents Don’t Want to Leave

When agents run their whole day on your portal, they never cancel their subscription.

X3 Desk dashboard for an estate agency with figures for active listings, new leads, listing views and enquiries, a list of items needing attention and the most viewed listings.
Leads board in X3 Desk with columns for New, Contacted, Qualified and Viewing arranged, each holding enquiry cards that show the enquirer, the property and the assigned agent.
Leads pipeline

No lead gets lost

  • Every enquiry moves through a pipeline.
  • Principals see response times.
  • Nothing falls through the cracks.
Deals screen in X3 Desk CRM with figures for open deals and pipeline value, a bar chart of expected registrations by month, and the top of a deals board with columns for Offer made, Offer accepted, Suspensive conditions and Bond approved.
CRM: deals and transfer tracking

A full CRM, included

  • Buyers, matching and deals tracked through to transfer.
  • Replaces separate back-office software.
  • Everything in one place the agent already works in.
Listings table in X3 Desk with filters for status, type and agent, and columns for listing, status, price, agent, date listed, views and enquiries.
Manage listings
Listing editor location step in X3 Desk with the street address, a map with a draggable pin marking the property, and the start of the choice of how much of the address the public sees.
Listing editor: address and map pin
Listing editor photographs step with a "Choose files" upload box, two uploaded photographs with caption and type fields, and a "Lead image" marker on the first.
Listing editor: photographs
Listing editor review step showing every required section marked complete and a listing quality score of 75 out of 100 with suggestions for improving it.
Listing editor: review and quality score
A single lead in X3 Desk showing the enquirer's contact details with Call, WhatsApp and Email buttons, their message, the property enquired about, where the lead came from, and panels to update its status and reassign it.
Lead detail
Leads report in X3 Desk with figures for enquiries received, median first response and enquiries answered within 15 minutes, a line chart of enquiries by week and a stacked bar chart of enquiries by channel.
Agency reports
Agents table in X3 Desk listing the agency's agents with portraits, branch, status, listing counts and profile completeness.
Manage agents
CRM buyers list in X3 Desk showing buyers with what they are looking for, their budget, areas and matching properties waiting.
CRM: buyers and matching
Integrations screen in X3 Desk where an agency creates API keys and sets up listing feeds, webhooks and syndication.
Integrations and API
Checkout "How to pay" section with options to pay with PayFast, from wallet credit, by bank transfer (EFT) or on account, and an orange "Pay with PayFast" button.
Checkout: pay with PayFast
Money In, Automatically

Your Portal Sells While You Sleep

  • One checkout for everything: subscriptions, promotions, private listings, reports.
  • Paid online through PayFast, VAT and tax invoices handled.
  • Agents top up a wallet or buy on account.
  • A public rate card sells your products to agencies 24/7.
Checkout page showing what is being bought, the price, VAT and total, a discount code field and billing details.
Checkout: order summary
Billing overview in X3 Desk showing the agency's current plans and how the monthly price was worked out, the wallet balance, the amount owing on invoices and the payment terms.
Agency billing
Advertise on X3 Properties page describing listing subscriptions, promoted listings, branding, banner advertising and other products for agencies.
Advertising products for agencies
You’re in Control

Run the Whole Business From One Screen

Set your prices, approve listings, onboard agencies and see your income. No developer needed.

Admin finance overview with takings for today, this month and last month, orders awaiting payment, overdue invoices, subscription status counts, and charts of money received each day and recurring revenue by month.

See income, subscriptions and outstanding accounts, and set your prices.

Platform admin dashboard with figures for live listings, listings awaiting moderation, overdue cases, agencies awaiting verification, leads today and new users, a moderation backlog bar chart and a list of the oldest open cases.

The whole business on one screen.

A moderation case for a private listing showing the listing as the public would see it with its price and key facts, the case and advertiser details, a warning that the listing was edited since the snapshot, and buttons to approve, request changes, reject or escalate.

Keep scams and bad adverts off your portal.

Admin table of estate agencies with their status, verification and location.

Onboard and manage paying agencies yourself.

Admin advertising section for managing promotion products, area pricing, discounts, banner campaigns and placements.

Create promotion products and run banner campaigns.

Admin articles list for the content management system with article titles, categories and publication status.

Publish articles and control your SEO.

Admin geography screen showing South Africa and its nine provinces in an expandable tree, each with counts of places inside it, listings for sale and listings to rent.

Add provinces, cities and suburbs as you grow.

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Mobile

Most Buyers Search on Their Phone. So Does Your Portal.

Buyers browse with one thumb. Agents answer leads from their car.

The X3 Properties home page on a phone with the headline, Buy, Rent and Commercial tabs and the location search.
Property search results for Sandton on a phone, showing the Filters button, the result count, a 'Save this search' button and one full-width listing card with photograph, facts, price and agent.
A property page on a phone with the photograph gallery, price and a contact bar for calling, WhatsApp and enquiring.
The X3 Desk agent dashboard on a phone showing listing and lead figures.

Swipe to see all four screens

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The Package

What’s Included

R 19 930 once-off, excl. VAT. Hosting is R 180 a month, excl. VAT, and is the only ongoing cost.

  • Public property portal: sale, rent, commercial and developments
  • Property pages with a bond calculator
  • Agent, agency and area profiles
  • Calculators, valuations, sold prices and articles
  • Buyer and tenant accounts with alerts
  • Private seller portal
  • X3 Desk agent workspace with leads and CRM
  • PayFast checkout, wallets and invoicing
  • Promotions and banner advertising
  • Agency website add-on
  • Full admin back office
  • Mobile-ready on every screen
  • Your branding and your own domain
  • We build it into your brand and set the whole thing up for you
  • Tutorial videos, and our team working alongside yours
Why X3WEB

Built by a Team That’s Been Building Business Websites for 10+ Years

The portal is a serious piece of software. It is built, hosted and supported by the same team that has been building and running business websites in South Africa for over a decade.

10+ Years Building

A decade of building and running business websites for South African companies, not a side project.

2,000+ Clients Served

We have launched and supported websites for businesses of every size across the country.

4.9 Google Rating

From verified reviews by the businesses we look after.

Next Step

Take Your Agency to the Next Level

Get in touch and we’ll walk you through the full business model.

R 19 930 once-off, excl. VAT · hosting R 180 a month, excl. VAT

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Questions

Before You Ask

Is this a template?
No. It’s a finished, working property marketplace, branded as yours.
Do I need to be technical?
No. Everything runs from the admin back office. We handle hosting and updates.
How do I earn from it?
Agency subscriptions, paid promotions, private seller packages, advertising, agency websites, development marketing, tenant screening and property reports.
Can I use it for my own agency only?
Yes, but the real value comes when other agencies in your area list with you.
How are payments collected?
Online through PayFast, with VAT invoices created automatically.
Can I choose my own prices?
Yes. You set every price in the finance back office.
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